San Francisco Zoo
STRATEGIC CAMPUS PLAN
Activating the full potential of a 100-acre campus
MKThink guided the San Francisco Zoo (SFZ) to re-envision its role as a global animal conservation, research, and education center. The Strategic Campus Plan advances the Society's contemporary mission of Care, Connect, and Conserve by fully activating the 100-acre campus and building upon the zoo campus's historic core and unique coastal features. With more than a million guests a year, the plan accommodates new animal programs, engages city dwellers with global flora and fauna, raises animal conservation awareness, connects the campus to the Pacific Ocean, and inspires guests to become champions for the conservation of ecosystems—the plan aimed to create a sanctuary for various endangered and displaced northern Pacific and Arctic animals. The plan led to the design implementation of the new animal habitats.
CHALLENGE
To re-envision the Zoo's role as a global animal conservation, research, and education center with a Strategic Campus Plan.
APPROACH
MKThink created a strategic campus plan to accommodate new animal programs, engage city dwellers with global flora and fauna, raise animal conservation awareness, connect the campus to the Pacific Ocean, and inspire guests to become champions for the conservation of ecosystems.
RESULT
The plan has led to incremental campus improvement strategies including new community partnerships and multiple, soon-to-open animal exhibits.
DATE
2016-2018
CITY
San Francisco
STATE
California
SIZE/SCALE
100 Acres
MARKET
Conservation, Education and Community Space
SERVICES
Strategic Guidance, Visioning, Master Planning, Physical Planning, Programming Site, Design, and Conceptual Design.